ABOUT
CHICAGO → PORTLAND
I am an experienced Product Creation expert with a demonstrated history of working in the sporting goods industry. Skilled in Product Line Management, Strategy, Operations Management, Merchandising, Finance and Negotiations. I currently manage various footwear product lines for women’s, men’s and kid’s within the Sportswear category. Previously, I worked in Global Basketball where I managed the James Harden product lines, Candace Parker’s footwear and in season creation for country SMUs. I also have experience in product creation for apparel and the graphic tees business. In addition, I’ve worked cross-functionally with other categories to create holistic packs/storytelling & with external partners on collaborations that generate significant revenue and conversation within the industry.
Growing up, I loved sneakers and knew that is what I wanted to do in life. I went from consumer to the sales floor to a reseller to product creator. I’m passionate about building products and stories with a purpose that evoke emotion for athletes and consumers. As a kid who grew up on the Southside of Chicago, it’s been a dream come true to work with athletes such as Derrick Rose and Candace Parker. Through sneakers, I’ve worked with some amazing people, traveled the world and attended games around the world.
I’m constantly challenging myself to learn new things and give back to those who are trying to get their foot in the door. As a first generation American, I grew up in a household where English was the second language. I’ve faced many hurdles along the way and have had one of the most unconventional paths for someone in my line of work but those experiences are things I still lean on and motivate me everyday (scroll down). I’m passionate about creating stories that connect with the consumer and building product that makes the athlete better! My portfolio is just a small sample size of my work.
Outside of work, I still love to create things whether that be in the kitchen, the garage or around the house when I’m not watching a game.
adidas
Senior Product Manager Footwear, Creation Center Portland
2022—PRESENT
Collaborate with global/local creation teams to amplify brand franchises for North America.
Identify business opportunities that drive significant revenue for North America.
Lead North America Special Make Up (SMU) creation which accounts for +$50M annually.
Product Manager Footwear, Global Sportswear
2021—2022
Managed Ultraboost, Ultra4D & Clima franchises that generated +$300M in global sales annually.
Constructed sell through reports that analyze sales data in North American market.
Developed seasonal footwear strategy & storytelling from consumer insights.
Product Manager Footwear, Apparel & Graphics Global Basketball 2018 – 2021
Implemented a new strategy in kids business which resulted in 53% revenue growth within the first year.
Create & direct product collaborations with outside partners to deliver enhanced storytelling across product ranges.
Manage product life cycle including business planning, product management, merchandising, & communications for various signature athletes including James Harden.
Assistant Manager, Concept to Consumer Global Basketball 2015 – 2018
Supported function & drove strategy through brand milestones while working with cross functional teams to deliver sell-in/sell-out tools as well as visual merchandising direction.
Merchandised product ranges over multiple seasons as well as present to markets during global milestones.
Led Visual Merchandising initiatives for global retail implementation within footwear and apparel.
PRIORITY SPORTS
TAX ACCOUNTANT 2012 - 2014
Collaborated with athletes, coaches, broadcasters & teams on a regular basis.
Evaluated financial information to determine compliance with federal and state tax law.
Responsible for Accounts Payable & Accounts Receivable.
DEPAUL UNIVERSITY
MBA - STRATEGY & SPORTS MANAGEMENT 2015
MASTERS - TAXATION 2011
BACHELORS - ACCOUNTANCY 2009
MY TEAMS
THE SQUAD
