• Work
  • ABOUT
  • Contact

Tommy Lubinski

  • Work
  • ABOUT
  • Contact

ABOUT

CHICAGO → PORTLAND

I am an experienced Product Creation expert with a demonstrated history of working in the sporting goods industry. Skilled in Product Line Management, Strategy, Operations Management, Merchandising, Finance and Negotiations. I currently work at Nike on the North America Express Lane team where I manage account exclusive product. Previously, I worked at adidas creating product for Global Running, Sportswear, and Basketball. I also have experience in product creation for apparel and the graphic tees business. I’ve worked cross-functionally with other categories to create holistic packs/storytelling as well as external partners on collaborations that generate significant revenue and conversation within the industry.

Growing up, I loved sneakers and knew that is what I wanted to do in life. I went from consumer to the sales floor to a reseller to product creator. I’m passionate about building products and stories with a purpose that evoke emotion for athletes and consumers. As a kid who grew up on the Southside of Chicago, it’s been a dream come true to work with athletes such as Derrick Rose and Candace Parker. Through sneakers, I’ve worked with some amazing people, traveled the world and attended sporting events around the world.

I’m constantly challenging myself to learn new things and give back to those who are trying to get their foot in the door. As a first generation American, I grew up in a household where English was the second language. I’ve faced many hurdles along the way and have had one of the most unconventional paths for someone in my line of work but those experiences are things I still lean on and motivate me everyday (scroll down). I’m passionate about creating stories that connect with the consumer and building product that makes the athlete better! My portfolio is just a small sample size of my work.

Outside of work, I still love to create things whether that be in the kitchen, the garage or around the house when I’m not watching a game.


Nike

Expert PLM, Footwear, NA Express Lane

2025-Present

Collaborate with Design, Tech Development, Merchandising, & Brand teammates.

Utilize market trends, consumer behaviors & analytics to build insights to bring new products to our consumers.

Partner with external stakeholders to coordinate product creation, ensuring alignment on specifications, timelines, and deliverables.

adidas

Senior Product Manager, Running Footwear, Creation Center Portland

2024—2025

Created creative direction for Running footwear team in Portland.

Identified rapid creation opportunities within the running segment of the North American market.

Managed relationships with factory and material suppliers to ensure on time & in full delivery of rapid creation projects.

Senior Product Manager Footwear, Creation Center Portland

2022—2024

Collaborated with global/local creation teams to amplify brand franchises for North America.

Identified business opportunities that drive significant revenue for North America.

Led North America Special Make Up (SMU) creation which accounts for +$275M annually.

Product Manager Footwear, Global Sportswear

2021—2022

Managed Ultraboost, Ultra4D & Clima franchises that generated +$300M in global sales annually.

Constructed sell through reports that analyze sales data in North American market.

Developed seasonal footwear strategy & storytelling from consumer insights.

Product Manager Footwear, Apparel & Graphics Global Basketball 2018 – 2021

Implemented a new strategy in kids business which resulted in 53% revenue growth within the first year.

Created & directed product collaborations with outside partners to deliver enhanced storytelling across product ranges.

Managed product life cycle including business planning, product management, merchandising, & communications for various signature athletes including James Harden.

Assistant Manager, Concept to Consumer Global Basketball 2015 – 2018

Supported function & drove strategy through brand milestones while working with cross functional teams to deliver sell-in/sell-out tools as well as visual merchandising direction.

Merchandised product ranges over multiple seasons as well as present to markets during global milestones.

Led Visual Merchandising initiatives for global retail implementation within footwear and apparel.

IMG_3078.PNG

PRIORITY SPORTS

TAX ACCOUNTANT 2012 - 2014

Collaborated with athletes, coaches, broadcasters & teams on a regular basis.

Evaluated financial information to determine compliance with federal and state tax law.

Responsible for Accounts Payable & Accounts Receivable.

1200px-DePaul_Blue_Demons_logo.svg.png

DEPAUL UNIVERSITY

MBA - STRATEGY & SPORTS MANAGEMENT 2015

MASTERS - TAXATION 2011

BACHELORS - ACCOUNTANCY 2009

MY TEAMS

Chicago-White-Sox-Emblem.jpg
Bulls.jpg
Raiders.jpg
chicago-blackhawks-logo.jpg
Barcelona_(Logo).png

THE SQUAD

IMAG0044.jpg
PXL_20201114_035736064.PORTRAIT-01.COVER.jpg
Adidas_Career_Day_ApparelLab-7.jpg

Powered by Squarespace.