Adidas is coming together with Marvel, Sony Interactive Entertainment and Insomniac Games to reveal the adidas Peter Parker Advanced Suit, Venom, and Evolved Suit collection, inspired by the latest installment of Marvel’s franchise video game series, Marvel’s Spider-Man 2, releasing on October 20 for the PlayStation®5 console.
THIS COLLABORATION SAW US CREATING PRODUCT INSPIRED BY CHARACTERS AS WELL AS DESIGNING PRODUCT TO BE WORN BY MILES FOR HIS BRAND NEW EVOLVED SUIT! LASTLY, WE WORKED CLOSELY WITH MARVEL AND INSOMNIAC TO INCORPORATE ADIDAS IN THE GAME VIA THE NYC 5TH AVE STORE, PRODUCT ON CHARACTERS, AND BILLBOARDS THROUGHOUT NYC.