adidas and Overtime have collaborated to launch an exclusive merchandise collection, branded Don’t Be a Fan Later. This exclusive drop combines adidas' iconic sneaker and sportswear innovations with Overtime’s disruptive approach to youth culture and sports. The collection is designed to empower fans to show their support today for athletes on the rise – because when it comes to game-changing moments, you don’t want to be a fan later.
In a nod to the growing intersection of street culture and basketball fandom, the Don’t Be a Fan Later collection embodies the spirit of those who champion the game, its athletes and the moments that define it – before they become legends.