adidas x Rich Mnisi
PRIDE 2023 COLLECTION
With a shared ambition to encourage allyship and freedom of expression without bias, in all spaces of sport and culture, the adidas x RICH MNISI range of apparel and footwear spans both lifestyle and performance featuring signature silhouettes across adidas Originals, football, cycling, Sportswear and swim.
The range is inspired by a love letter Mnisi wrote to his younger self, in which he declares Let Love Be Your Legacy - serving as his mission statement, but also a rallying cry for active allyship to empower and champion the LGBTQIA+ community.The range is inspired by a love letter Mnisi wrote to his younger self, in which he declares Let Love Be Your Legacy - serving as his mission statement, but also a rallying cry for active allyship to empower and champion the LGBTQIA+ community.
“In creating this collection, I had a strong impulse to speak to my inner-child and express to the world how LGBTQIA+ allyship can create a legacy of love. Unifying these themes together through my own visual language and adidas’ iconic performance and lifestyle pieces is a powerful combination – making the collection a symbol for self-acceptance and LGBTQIA+ advocacy. My hope is this range inspires LGBTQIA+ allies to speak up more for the queer people they love and not let them fight for acceptance alone”. - RICH MNISI
